TikTok
platform
strength
Improve product recognition
It will be able to access "potential customers affected by brands" that could not be secured by existing direct marketing.
It motivates the purchase and facilitates the purchase.
It is very different from advertisements or web advertisements, and because it is part of word-of-mouth marketing that utilizes the influence of influencers rather than unilateral corporate promotion, it is highly reliable and can naturally motivate purchases.
A deep understanding of the product
It leads to "understanding the product" by allowing influencers to actually use the product and review the good and bad of the product through SNS.